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Look, it’s a terrible show, one of the worst TV specials of all time. One only prays that it never finds its way to the Internet. But one thing about the Rolling Stone 10th Anniversary show on CBS in 1977: it sucked. I mean, literally dancing strawberries for “Strawberry Fields Forever”? But I digress. We were putting the show together when news came of Elvis’ death. By happenstance, we were perfectly positioned to include a tribute. Steve Binder, the director of the Rolling Stone show, had directed Elvis’ comeback special in 1968. (“Elvis loved the special,” he told me. “He must’ve watched it 30 times.”) The costume designer on the ’68 show was working on the magazine’s special, and could provide one of Elvis’ stage outfits (this was long before Graceland and rock museums). I called on a young Bay Area band, the Rubinoos, to perform a song about Elvis. And, just like that, we had a tribute. It still wasn’t a very good show, but at least, for Elvis, we’d made an effort. |
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